Course Summary
Unlike some other occupations such as doctors or teachers, managers do not form a single homogenous group, they work in different ways and at many different levels in many different types of organizations.
The Postgraduate Diploma in Tourism Management {PGDTM} revolves around the important role of Management by teaching students how to develop success at management level within the travel, tourism and hospitality industry.
Awarding Body
ATHE Ltd and NCFE.
Qualification Level
Level 7
Duration
9 to 12 months plus work experience if applicable
Cost
See fees page - www.ATHEuk.com/Fees
Progression
Students who already have work experience and/or a degree can progress to take the MBA or other Masters course at any one of a number of UK universities.
Potential Jobs
Students completing this course will usually work in Management or Administrative roles managing staff in a variety of different scenarios from small to large businesses.
Assessment
This course assessment is now by examination and a project for all registrations after 14th May 2010. Two examinations will be held same day, one of three hours to cover mandatory units and the other of two hours to cover optional units. Questions will be provided by ATHE on the day to the centre examination officer. The examination officer will be responsible to forward completed papers to ATHE immediately after examination. The examination will consist of 70% of the total marks, the other 30% being for the Project. Examinations will be held four times a year.
Unit Titles:
Four compulsory units:
Unit 1 – MANAGEMENT BEHAVIOUR (Mandatory)
Unit 2 - FINANCIAL MANAGEMENT (Mandatory)
Unit 3 - BUSINESS STRATEGY (mandatory)
Unit 4 - MARKETING (Mandatory)
Plus any 2 from below
Unit 5 - HUMAN RESOURCE MANAGEMENT (Optional)
Unit 6 - COMMUNICATION PROCESSES (Optional)
Unit 7 – TOUURISM GLOBALISATION (Optional)
Unit 8 – MACROECONOMICS (Optional)
Unit 9 - DESTINATION MANAGEMENT (Optional)
RESEARCH METHODS – At this stage this unit will be taken at the University as part of the MBA but we will include resources on this topic on the ATHE Resource Library.
For more info on the content of these units see the bottom of the page
Entry Requirements
Unit Contents:
Unit 1 - MANAGEMENT BEHAVIOUR (Mandatory)
Management Structure And Culture And Its Effect Performance
Factors Influencing Individual Performance
Organisational Theory In Relation To Management In Practice
Approaches To Management
Motivational Theories And Their Application And Performance Within The Workplace
Teamwork
The Impact Of Technology
Entry Requirments
An honours degree is the entry requirement for this course, however ATHE will consider students that are over the age of 24 and have at least four years management experience.
Students also need to be fluent in English unless course is undertaken in a country where English is not the spoken or first language.
Registration within 14 days of start is important as eligibility needs to be confirmed early on.
Unit 2 - FINANCIAL MANAGEMENT (Mandatory)
Importance Of Credit Control
Variable And Fixed Costs During Economic Downturns
Debt Financing
Equity Financing
Considerations When Making A Major Investment
Payback Ratio Versus Yield Ratio
Examination Of Profit & Loss Account And Balance Sheet
Advantages Of Cash Flow Statement When Applying For Funds
Unit 3 - BUSINESS STRATEGY (Mandatory)
Organisational Audit
Significance Of A Business Strategy To Stakeholders
Strategic Planning Versus Operational And Tactical Planning
Swot And Pestel Analyses
Resource Requirements For The Implementation Of A New Strategy
Targets And Timescales For Achievement Of A Strategy
Unit 4 - HUMAN RESOURCE MANAGEMENT(Mandatory)
Workforce Planning
Employee Motivation And Appraisal Programmes
'Schools' Of Thought In Management
Problems Of Introducing And Implementing Change
Unit 5 - MARKET RESEARCH (Optional)
Benefits Of Primary Research And Secondary Research
Use Of Segmentation
Advantages And Disadvantages Of Using Qualitative And Quantitative Data
Graphical Methods Available To Illustrate Results Of A Sample
Market Research For A New Business
Techniques For Measuring Customer Response
Unit 6 - COMMUNICATION PROCESSES (Optional)
Processes Of Communication Within Businesses
Stages Of Communication
Problems Of Mass Communication
The Influences Of Culture And Gender In Communication
Verbal And Non Verbal Communication
Communication Channels
Unit 7 – TOURISM GLOBALISATION (Optional)
Reasons for growth of tourism worldwide
Advantages of globalisation to developing countries
Cultural dimensions of tourism globalisation
Globalisation And Cheaper Travel
Implications Of Tourism Globalisation For Organisations And Their Management
Unit 8 – MACROECONOMICS (Optional)
Development Of Macroeconomic Theory
Relationship Between Demand And Supply
Fiscal Policy
Monetary Policy
Unit 9 – DESTINATION MANAGEMENT (Optional)
Research factors that contribute to increased demand by incoming and domestic tourists at specific destinations.
Secondary reasons why some countries are able to attract and generate tourism
Roles of the public, private and voluntary sectors in destination management effects of Monetary and Fiscal policy on destination management
