Diploma level 4
Certificate level 3
If you already have a degree you are eligible for
the Postgraduate Diploma in Tourism Management,
(this programme focuses on the business side of Tourism)
Course Summary
The ATHE International Diploma in Travel & Tourism aims to provide students
with a broad understanding of the operational aspects of the
international tourism industry. Students have to attend a course of
study of not less than 450 hours and undergo On the Job Training
(optional) of not less than 960 hours in an established travel agency.
Awarding Body
EDI
Qualification Level
Level 5
Duration
12 months with three starts a year
Cost
See fees page - www.ATHEuk.com/Fees
Progression
We have universities including University of Wales (UWIC) and Edge Hill University that are willing to accept students onto the third year of their tourism studies degree.
Potential Jobs
This programme covers all the most important subjects in the travel and tourism industry and is therefore suitable for any career in that industry
Assessment
All students are tested on each unit at a centre. To obtain the pass students must pass all units. An assignment on a selected topic must also be completed. At the end of the course an examination based on a case study will be held at a convenient centre.
Delivery of the course
The course is taught at ATHE accredited centres worldwide.
Students will need to take the four mandatory units and for the
Advanced diploma, (Level 5) an extra four of the optional units.
For the Diploma, (Level 4) an extra two units.
For the Certificate (Level 3) no extra units.
Unit Titles:
Travel and Tourism - an analysis
Global destinations
World Transport
Marketing and Sales Promotion
Customer Service
Hospitality in Travel and Tourism
Tour Operations
Tourism and Sports
Tourism in the Countryside
Airline Operations
Visitor Attractions
Destination Management
Tourism Development
Business Travel
Responsible Tourism
Esoteric Tourism
For more info on the content of these units see the bottom of the page
Entry Requirments
Level 5 - A diploma level qualification or equivalent
is the entry requirement for
this course
Level 4 - A certificate level qualification or
equivalent is the entry requirement for this course
Students need to be fluent in English unless course is undertaken in a country
where English is not the spoken or first language.
Unit Contents:
Travel and Tourism - an analysis
The key factors that have affected the
development of the travel and tourism industry since 1950,
the roles and structures within the industry as well as
the negative and positive effect of tourism and the
impact on a local and national scale.
Global destinations
Understand sources of reference and research skills to provide a range of information for tourism related businesses
analyse major transport routes that link tourist generating and receiving areas worldwide.
Understand the tourism potential of different locations.
World Transport
Examine the development of the transport industry during the 20th century.
the main features and modes of transport that have helped in the development of the tourist industry.
Appreciate current issues affecting transport in the UK and Europe
Marketing and Sales Promotion
Recognise how marketing principles apply to different types of business in the tourist industry.
Understand the marketing strategies and communication strategies of travel and tourism organisations.
Recognise how sales promotion is used to promote products and services in the travel and tourism industry.
Customer Service
Analyse the characteristics of customer care and how it differs from a more tangible product or service.
Explore the issues involved when assessing the quality of customer service.
Explain the main methods of employee motivation within the travel and tourism industry.
Investigate the importance of consumer protection within the travel and tourism industries using examples.
Tour Operations
Understand the changing nature of the tour operator sector of the travel and tourism industry.
Be able to analyse the stages involved in planning a package holiday programme
Examine the external factors that affect the planning, selling and operations of a package holiday programme
Understand the roles of different legal and regulatory organisations.
Tourism and Sports
Appreciate the link between sport and tourism.
Recognise trends and issues affecting the development of sport as a major tourist activity.
Understand the economic impact of sport and major sporting events on the tourism industry
Recognise the range and types of organisation involved in sport promotion.
Tourism in the Countryside
Understand how countryside tourism has developed during the last 50 years.
Appreciate the types of activities undertaken by specific types oftourists in the countryside.
Understand the impact of tourism in rural areas.
Recognise how management organisations deal with countryside issues.
Visitor Attractions
Have knowledge of the products and services in different types of visitor attractions
Understand the impact that visitor attractions has on the local environment and community
Explain the appeal of different visitor attractions to different types of visitors.
Describe the health and safety and security at different visitor attractions
Destination Management
Explain the factors and the reasons for the demands of incoming and domestic tourists on worldwide tourist destinations.
Identify and explain the reason why different countries are able to attract and generate tourism.
Suggest and justify the characteristics of success in destination management.
Identify and describe the roles of the public, private and voluntary sectors in destination management
Tourism Development
Evaluate the progress of tourism development in a developing country.
Analyse the factors which have contributed to the development of a place as a tourist destination
Evaluate the economic, social and environmental benefits of tourism development in one country.
Explain the role of the multiplier in the development of tourism in both LEDC and MEDC.
Business Travel
Describe two current issues affecting business travel
Explain the role of trade and regulatory bodies involved with business travel
Evaluate the economic, social and environmental benefits of tourism development in one country.
Analyse the range of products and services available from the business travel agent to a client
Responsible Tourism
Minimises negative environmental, social and cultural impacts.
Cultural sensitivity, involving local people in decisions.
Benefits for local people and host communities, by improving working conditions and access to the industry.
Esoteric Tourism
The aim of this research is to introduce, explain and implement the term esotericism (esoterism, esoteric) in the vocabulary of the travel industry
